Tuesday, 20 November 2012

NICOLE SCHERZINGER AND THE TWITTER DRESS

I WAS A LITTLE BLOWN AWAY WHEN I SAW THIS. TECHNOLOGY MEETS FASHION.

AT THE LAUNCH OF EE, BRITAIN'S FIRST 4G MOBILE NETWORK, SCHERZINGER LIT UP THE RED CARPET WITH 2000 LED LIGHTS AS SHE TURNED INTO A REAL LIFE MESSAGE BOARD WITH INCOMING TWEETS DISPLAYED IN REAL TIME.

CRAZY???
HELL YES.

ASIDE FROM THE FACT IT IS A TWITTER DRESS, IT'S ACTUALLY A REALLY NICE FIT ON NICOLE, WHO ACCORDING TO CO-FOUNDER FRANCESCA ROSELLA HAD  A LOT OF IMPUT IN THE DESIGN OF THE DRESS.

TAKING TWO MONTHS TO MAKE AND FEATURES SWAROVSKI ELEMENTS, NICOLE WAS PLEASED WITH THE END RESULT SAYING,
"I'M HITTING THE RED CARPET IN THIS DRESS, BUT NOW I CAN'T PERFORM WITHOUT LED LIGHTS."